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This Week’s New Customers
Oxyfresh.com has a scrolling list of their new customers. Nice idea. Click image below to see live list- Taking the idea one step further an etailer could use geolocation to identify visitor location...
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Real-Time Activity
While ecommerce is growing rapidly the fact of the matter is most of your site visitors have never bought from you. Building confidence in these visitors is key. Linda Bustos from the excellent...
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Beyond Reviews
There’s no doubt that customer reviews generate conversions. http://www.kitchenwaredirect.com.au/Current-Specials/Top-Sellers-On-Sale/Scanpan-Classic-Covered-Chef-Pan-32cm is a product page with 75...
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Quantified Social Proof
Crayola.com needs shopper feedback and uses social proof to maximize participation rates (blue arrow in screenshot below)— Thanks for sharing the example, Mike.
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Easy of Use Is Use
Amazon.com product pages have a question and answer section— Clicking it reveals— Where you can see a whole list of questions that were answered by people who purchased this product. If your question...
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Comment Back
If customers leave an unfair review diffuse the situation by responding to their comment (pointed by red arrow in screenshot below)— Why does this matter? Because reviews live on forever. If your...
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Let Your Customers Do the Talking
Hat tip to Paige Kusmierz for sharing this. Expedia is in the business of maximizing profits (you should be too). And the highest margin item one can sell is insurance. So Expedia pushes hard for it....
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Audio > Text (Sometimes)
Spoken words can have stronger sway than written ones. Carttemplates.com understands this very well:
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